Knowing What Buyers Want

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If you are selling your home, there are three factors that will affect the sale of your home that you can control to a certain extent. They are: your home’s condition, your asking price and your marketing strategy.

However, there are also various other factors that may influence a buyer, and it’s important to understand these consumer trends when you enter the seller’s market. The more your home matches the qualifications that buyers look for, the more competitive it will be in the market. Work closely with your real estate agent on this, as he or she would be able to advise you on how to best position and market your home so that you can overcome any perceived downsides.

According to the National Association of Realtors, the top reason why buyers choose certain homes is neighborhood quality. The second most influential factor is commute times to work and school. Be sure to highlight this aspect if your home is located in a particularly desirable neighborhood, or put an emphasis on how conveniently located it is if it’s close to schools, offices, hospitals or shopping.

Size is also an important factor that buyers consider. Smaller homes usually appeal to to first-time home buyers and empty nesters–couples whose children have already grown up and moved out–while families with young children and/or pets tend to look for bigger houses with lots of room for play.

Preferences in floor plans and amenities are always going in and out of fashion, so be sure to ask your real estate agent what the current hot ticket items are that are selling homes in your market. If your home lacks certain features, you may consider renovating to increase its appeal, but that isn’t always the best move. By using market conditions and activity in your neighborhood as a gauge, your agent should be able to help you determine whether investing in upgrading your home will likely help or hinder your profit margin and time on the market.

With our extensive experience in the real estate industry, The Incorvaia Team makes it our business to know what buyers want, and to keep up with the latest trends in the market. If you are planning to sell your home, let The Incorvaia Team make the process as easy as possible for you. Call us at 440-879-7130 today!